Head of Marketing Italy
"Connecting cultures through strategic marketing"
International marketing expert with specialized knowledge in tourism strategy and cross-cultural communications. Leads marketing initiatives in the Italian market while bringing global perspectives to brand development and customer engagement strategies.
Madina Islam Protiva serves as Head of Marketing Italy, where she believes in "Connecting cultures through strategic marketing". With a Master's degree in Tourism Strategy from the University of Turin, she brings both academic excellence and practical international marketing experience to her role.
Her expertise in tourism strategy provides unique insights into customer journey mapping, experience design, and cross-cultural marketing approaches. Madina understands that successful international marketing requires more than translation – it demands cultural adaptation and authentic connection with local markets while maintaining brand integrity.
Leading marketing initiatives in Italy, she has developed comprehensive strategies for market entry, brand localization, and customer acquisition in the European market. Her background in tourism strategy enhances her ability to create compelling customer experiences and build lasting brand relationships.
Madina is passionate about leveraging digital marketing tools and data-driven insights to create marketing campaigns that resonate across cultural boundaries while driving measurable business results in international markets.
Roma Tor Vergata, Rome, Italy
Specialized in tourism strategy, hospitality management, and customer experience design
University of Liberal Arts Bangladesh (ULAB)
Strong foundation in financial analysis, business strategy, and marketing principles
Albergo Aphodite — Rome, Italy
• Drove brand communications and guest engagement initiatives
• Managed social media updates and partnered with local channels
• Supported client relations and front-of-house communication
• Collaborated with cross-functional teams to enhance guest experience
Market Entry Strategy, Cross-Cultural Campaigns, Global Brand Management
Experience Design, Customer Journey Mapping, Destination Marketing
Social Media Strategy, Content Marketing, Performance Analytics